Industries · Media & Advertising

The AI sales teammate for media and advertising sales teams

Built for account execs running high-volume media-buy, sponsorship, and renewal calls into brand marketers and agency buyers. WingRep preps every call, assists live when the performance question lands, and writes the CRM update and follow-up the moment you hang up.

Free to try. No credit card. Works with the tools you already use.

Before the call
Lumen Brands · Q4 Media Buy Renewal
1:30 PM · 40m · AE + Strategist
Prep
ChatPrep
Who you're meeting
Priya Shah, Senior Brand Manager at Lumen Brands. Their agency buyer joins at minute 15, and finance was looped in after the last call's performance review.
Where things stand
The Q4 buy renews in 30 days. Last call stalled on ROAS and whether last quarter's underperforming channel stays in the mix.
Gameplan1/3
Open on the renewal window, not the inventory list
Walk the ROAS data before the rate talk
Confirm who signs: brand or finance
Media and advertising teams are among WingRep's top users
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What it is

The short version.

An AI sales teammate for media and advertising prepares account execs for media-buy, sponsorship, and renewal conversations, assists them in real time during the call, and automates the follow-up and CRM update afterward. WingRep works before, during, and after every call instead of just recording it: a Gameplan email the night before, live assistance while the brand manager is pushing on performance, a follow-up draft in your voice, and a HubSpot or Salesforce update the second you hang up.

The problem

What we hear from media and advertising sales teams.

Selling media means a renewal clock, a buyer who shops every quarter, and a performance question that decides whether the buy renews.

01
Performance questions no deck answers

Brand marketers and agency buyers ask for ROAS, CPM, and reach in the room. Reps who promise to follow up lose the renewal to the publisher with the numbers ready.

"They asked for last quarter's ROAS and I had nothing."

02
The agency and the brand split the decision

A brand manager and an agency buyer each hold a veto, and each cares about something different. Reps pitch the same story to both and lose one.

"We won the brand and lost the agency."

03
High-volume calls, low margin for error

Ad sales AEs run six to ten calls a day across renewals, upsells, and new-business pitches. Without a system, the hottest renewals slip because nobody prepped the performance data.

"I walked into a renewal with no prep and lost it."

04
Inventory and rate pressure every cycle

Every renewal reopens on rate and inventory. Reps who cannot defend the CPM with the audience data default to discounting the buy away.

"They cut the rate to keep the deal."

The workflow

How WingRep works around a media buying call.

One AE, one hour, three moments. WingRep shows up for all of them.

01 · The night before

A Gameplan email lands in the inbox at 5 PM.

WingRep reads the CRM record, past calls, and open threads on the account. It writes the brief the AE would have written with two spare hours: who is in the room, which objection stalled the last call, and what performance data to bring. The AE and the strategist get the same one.

Runs on desktop and mobileAE and strategist aligned
Before the call
Tomorrow: Lumen Brands
Gameplan delivered 5:02 PM · 1:30 PM ET
Prep
ChatPrep
Lead with
Anchor on the 30-day renewal window and the cost of a stalled buy, not on the inventory list.
Watch for
The agency buyer will ask for ROAS and reach. Finance will push on rate. Have the performance deck ready before they ask.
Brief written from CRM, past calls, and open threads
Delivered to inbox and mobile
02 · Live on the call

A slim tab surfaces guidance while the brand manager is still talking.

When the brand manager pushes on ROAS or the agency buyer asks for reach, WingRep surfaces the performance numbers your team already stands behind. When you are fifteen minutes in and have not confirmed who signs the renewal, it nudges you to ask. The buyer never sees any of it.

Zoom, Meet, TeamsNon-disruptive UI
During the call
Lumen Brands · Q4 Media Buy Renewal
1:45 PM · 40m
Live
ChatLive
WingRepLIVE NUDGE×
Answer the ROAS question with the channel mix
  • "The underperforming channel ran 1.8x ROAS last quarter, but the full mix delivered 3.4x. Rebalancing toward the top two channels lifts blended ROAS without cutting reach."
  • You haven't confirmed whether finance co-signs the renewal
Talk ratio
You 45% · Them 55%
03 · The moment you hang up

Follow-up drafted. CRM updated. Next step booked.

Within a minute of the call ending, WingRep drops a recap in your outbox in your voice with the buyer's own language intact, writes the CRM update in HubSpot or Salesforce, and books the next step. Performance and insertion-order items become tasks instead of surprises.

HubSpot & Salesforce write-backMEDDIC, BANT, SPICED
After the call
Lumen Brands · Q4 Media Buy Renewal
2:11 PM · 40m
Discuss
ChatDiscuss
Score8.6
You anchored the renewal on the window and cleared the ROAS objection with the channel-mix rebalance. Priya confirmed finance co-signs any renewal above $200K.
Next time
Send the performance deck and the revised insertion order before the agency buyer reopens on rate. It came up twice and slowed the thread.
Follow-up email drafted (in your voice)
CRM stage updated to Renewal Pending
Performance review booked with the agency
Insertion-order task filed to the strategist
What teams are reporting

What media and advertising sales leaders are telling us.

Based on conversations with AEs running media-buy, sponsorship, and renewal calls into brand and agency buyers.

Fewer stalled renewal calls

AEs answer the ROAS, CPM, and reach questions in the moment instead of taking them away and losing the renewal window.

Brand and agency that stay aligned

The brand manager and the agency buyer each get the thread that matters to them, from a team working off one shared account memory.

Higher-volume pipelines held together

Six to ten calls a day stay prepped and followed up, so the hottest renewals do not slip between pitches.

Why media and advertising sales teams pick WingRep

Three things a recorder can't do in a renewal call.

Passive summary is one category. Active workflow is a different one, and it is the one that holds the buy.

DEPTH
Performance answers on demand

WingRep surfaces the specific ROAS, reach, or CPM while the question is still on the table, so an AE never has to promise to follow up on it later.

CMTE
One story across brand and agency

The brand manager and the agency buyer each hear the thread that matters to them, from a team working off one shared account memory.

FLOW
Workflow, not another chatbot

It drafts the follow-up in the buyer's language, updates the CRM, files the insertion-order tasks, and books the next step. It closes its own loops.

FAQs

Questions from media and advertising sales leaders.

The ones we get on every discovery call.

It is software that prepares account execs for media-buy, sponsorship, and renewal conversations, assists them in real time during the call, and automates the post-call CRM update and follow-up. WingRep is an AI sales teammate built for that motion, it works before, during, and after every call instead of just recording it.

Give every media AE a WingRep.

Free to try. No credit card. Works with HubSpot, Salesforce, Zoom, Google Meet, and Teams.

Try WingRep FreeBook a Live Demo