WingRep began with a single question: What if anyone could be coached by their hero?

Our founder, Amit, had spent most of his life overweight. That changed when he discovered Navy Seal & ultra-marathoner David Goggins' books. Inspired, Amit built a Goggins-inspired AI coach as a tool for his own self-transformation. He would get coaching from AI Goggins daily, and the results were life-changing. He lost 50 pounds and ran his first marathon.

That moment sparked a bigger mission: to democratize elite coaching using AI. Because while traditional coaching can transform careers, teams, and lives, it remains inaccessible to 99% of professionals because it's too expensive.

WingRep is changing that.

We combine the expertise of real-world coaches with cutting-edge AI to put a top level coach in every sales professional's pocket. Whether you're prepping for a call, or following up afterwards, your AI coach, trained on sales frameworks and your company’s unique context, is always by your side with proactive, tactical, human-sounding support.


WingRep is more than a product. It’s a platform that learns with you, challenges you, and helps you grow in the moments that matter most: on calls, in meetings, and between deals.

WingRep team running the Livermore Half Marathon, March 2025

Why sales?

After working with teams across industries, we realized the most immediate and meaningful impact came when we focused our technology on the frontline revenue engine. Coaching in sales isn’t a luxury, it’s a necessity. Yet most reps go without it. 



That’s where WingRep steps in: helping sales leaders level up their teams, increase conversion, and drive behavior change at scale.

WingRep is your AI-powered copilot for sales excellence.
And we’re just getting started.

WingRep is backed by an exceptional group of founders, CEOs, and senior executives from NVidia, Netskope, Poshmark, BetterHelp, Adobe, Rocket Lawyer, and Salesforce.

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