The short version.
An AI sales teammate for logistics and supply chain companies prepares reps and freight brokers for lane, rate, and RFP conversations, assists them in real time during the call, and automates the follow-up and CRM update afterward. WingRep works before, during, and after every call instead of just recording it: a Gameplan email the night before, live assistance while the shipper is talking, a follow-up draft in your voice, and a HubSpot or Salesforce update the second you hang up.
What we hear from logistics sales teams.
Every conversation comes down to rate versus service, against an incumbent who already has the lane.
Shippers open with per-mile pricing. Winning on service takes on-time, tender acceptance, and claims data in the moment, not in a follow-up spreadsheet.
"They only wanted to talk cents per mile."
Routing guide reviews and bid seasons run on a fixed calendar. Miss the window and the lane is locked for a year, no matter how good the pitch was.
"We found out after the bid closed."
The current carrier has the history and the ops contacts. Displacing them takes a specific, evidenced case on the exact lanes where service slipped.
"They said the incumbent is fine on that lane."
Dock hours, appointment rules, accessorials, and volume commitments get discussed on the call and then live nowhere. Ops inherits the deal without them.
"Nobody wrote down the appointment requirements."
How WingRep works around a lane and rate call.
One rep, one hour, three moments. WingRep shows up for all of them.
A Gameplan email lands in the inbox at 5 PM.
WingRep reads the CRM record, past calls, and open threads on the account. It writes the brief the rep would have written with two spare hours: who is in the room, which objection stalled the last call, and what proof to bring. The AE and the operations lead get the same one.
A slim tab surfaces guidance while the shipper is still talking.
When procurement pushes on per-mile rate, WingRep surfaces the service and claims answer. When you are fifteen minutes in and still have not confirmed the bid deadline or who approves the routing guide, it nudges you to ask. The buyer never sees any of it.
- "We run 97% on-time and 99% tender acceptance on those two lanes. A missed delivery into peak costs more than the rate gap."
- You haven't confirmed the routing guide approval date
Follow-up drafted. CRM updated. Next step booked.
Within a minute of the call ending, WingRep drops a recap in your outbox in your voice with the shipper's own language intact, writes the CRM update in HubSpot or Salesforce, and books the next step. Dock hours, accessorials, and volume commitments become a record ops can work from.
What logistics sales leaders are telling us.
Based on conversations with customers selling lanes, capacity, and service into supply chain buyers.
On-time, tender acceptance, and claims data surface while the pricing objection is live instead of in a follow-up spreadsheet.
Routing guide dates and bid windows get captured on the call and tracked as tasks, not remembered after they close.
Dock hours, accessorials, and volume commitments land in the CRM automatically, so handoffs to operations carry the real terms.
Three things a recorder can't do on a lane call.
Passive summary is one category. Active workflow is a different one, and it is the one that wins the lane.
The exact on-time, acceptance, or claims figure shows up while the rate objection is on the table, drawn from materials your team already stands behind.
Routing guide reviews, bid deadlines, and peak-season windows get captured as tasks with owners instead of living in one rep's notes.
It drafts the follow-up in the shipper's language, updates the CRM, files the ops items, and books the next step. It closes its own loops.
Questions from logistics sales leaders.
The ones we get on every discovery call.
Give every logistics rep a WingRep.
Free to try. No credit card. Works with HubSpot, Salesforce, Zoom, Google Meet, and Teams.